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Process · 4 min · 2026-07-18
Brand website checklist before you brief an agency
What to prepare so your project starts fast and stays on budget.
A clear brief saves weeks. Gather brand assets, competitor examples you like (and dislike), and a short list of must-have pages.
Define success: more WhatsApp leads, online orders, or hiring applications? Your homepage and CTAs should serve that goal.
Decide who owns content. Delayed copy is the most common project bottleneck. Assign writers early or budget for us to help.
Share access needs up front: domains, hosting, analytics, and any existing CMS. Kickoff becomes smoother and timelines hold.
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